Unthinking Mistake?

For years, KFC has been trying to shed their "FRIED" persona and appeal to the increasingly health-conscious public. The first step was to rebrand themselves as "KFC" instead of "Kentucky Fried Chicken."

Their latest campaign asks people to "unthink what you thought about KFC." The appeal is fabulous. They're offering a free meal to anybody who wants to download the coupon from Oprah.com today or tomorrow. The website you visit to get the 411 is:

http://www.unthinkfc.com

Undoubtedly, they're hoping people will read this as "Unthink KFC." But with only one "k" in the domain name, it's got to bug people like me who start thinking:

1. Unthink Football Club?

... or could it be that you really mean ...

2. Unthin KFC???

Yes, that's right, folks. Stop thinking about FRIED chicken. Instead, enjoy their new slogan:

UNTHIN KFC!